I recently found an agent in New Hampshire who proudly boasts (and should) his search engine placement as part of his online listing presentation. And I bet it’s really effective for him. Having a strong search engine presence is an excellent low cost, high ROI way to get new listings out to a large number [...]
If you’re keeping up on different real estate marketing strategies, you’ve surely heard of podcasting. I won’t discuss all the benefits, at least not for this post, of how real estate podcasting can strengthen your market presence or improve relationships with customers. Rather, I’d like to hit the debated topic of optimizing podcasts for search [...]
Getting started with search engine optimization
Many SEO firms that I’ve dealt with (yes, the same ones that call at 2:00pm on Friday afternoon!) seem to make search engine optimization or high search engine ranking an obscure lofty goal that only they can achieve. Granted, it can be very time consuming, but it’s still very doable. [...]
Todd over at Realty Blogging pointed out a common blogging misconception that I see with my clients as well. It’s the “If you build it, they will come” mentality.
This misconception says a few things. If I start blogging about real estate…
I will rank higher in the search engines for my market area.
I will have lots [...]
Now that people are becoming more familiar with Google’s ability to blacklist a site, there seems to be a mild paranoia that lurks whenever a site isn’t in the Top 10. Although search engine placement is “easy” it’s still a lot of work, not to mention time consuming. So maybe you just need to put [...]