Is the question really about money? I say no. When 60 minutes aired a segment on RedFin.com, an online discount brokerage, the endless debate of full-service vs “no-service” was refueled.
More than marketing
Truthfully, I think the founders of RedFin.com and other innovative business plans should be commended… for their innovation. It brings about good ol’ competition. [...]
Duplicate content is becoming a very big deal. A lot of people copy-n-paste articles because it’s easy. Even if you’re trying to share good information with your readers, it’s not a good idea to copy. You’ll get banned from search engines and it infringes on others’ rights.
One legitimate way of getting unique content is [...]
Welcome Google Base Data API. And say goodbye to listing control.
Google recently released the data API for Google Base. With it, websites can communicate with Google Base obtaining any information available. I think this is very cool and have already started to play. Listing agents will also love the exposure they can give their clients. [...]
I often receive questions about “good” real estate domain names. Here are a few of the key topics:
Short domain name or long domain name?
Company name or descriptive, city keyword-laden names?
One domain or multiple domains?
I will share my point of view on these domain questions. My goal here is to help you to understand a [...]
Within real estate, or any business for that matter, website functionality matters. Businesses are always riding the cutting edge of web technologies, hopefully gaining the largets market share. Well, if you want to know what’s really cool, check out TIME’s 50 Coolest Websites. It’s a conglomeration of cool websites, most of which are decked out [...]
By now, you should know the importance of lots of photos for real estate. Well, digitalTHOM put together a few ideas to accomplish it using Flickr.
Even if you’ve used Flickr before, check out his ideas. I find that getting fresh (okay about 5 months old) ideas help to keep my creative juices flowing. Here’s the [...]
Wouldn’t it be great to have a face recognition program on your website that enabled you to determine which buyers are the most likely to buy? or, at least, determine the seriousness of their inquiry?
Millions of leads (stats are a total guess here) are generated everyday by real estate lead generation websites. But by the [...]
Self-proclaimed Niche Marketing Extraordinaire, Charles Amith, posted about how his house for sale blog (actually just a one page website) was the key to his home selling success. (Thanks Richard). He mentions that typical real estate sales techniques resulted in “waiting and waiting ….with 0 guests.” By changing his marketing, he was able to sell [...]
If you’re keeping up on different real estate marketing strategies, you’ve surely heard of podcasting. I won’t discuss all the benefits, at least not for this post, of how real estate podcasting can strengthen your market presence or improve relationships with customers. Rather, I’d like to hit the debated topic of optimizing podcasts for search [...]
Do you check your website logs? Well, many real estate agents that I’ve met don’t. So when questions of hits, pages, and sessions come up, guess what? They didn’t have a clue. Read on and you may very quickly be ahead of most of your peers.
There are two goals with this post. Or, at least, [...]