Experiments & Expressions

Buyers are typically need to be sold on a neighborhood before they can be sold on house. If you have a great walkable neighborhood, you might want to flaunt your Walk Score™.

If you’re not using FeedBurner, now is a good time to try it out. FeedBurner is a site that allows you to share your content with others through a central service for distribution. (Okay I tried to make it sound simple, but RSS is sure a lot simpler.)
So why now? FeedBurner has just given more [...]

In blogging, your sidebar is a great place to provide a list of links. Here’s a quick tip: keep it relevant.
Think about it. Are links to every real estate agent or mortgage broker really helpful to your potential clients? Probably not.
You have to give your visitors what they need. Don’t devalue your site with meaningless [...]

Finding the perfect free font for a flyer or newsletter can sometimes be arduous. There are many free fonts sites out there, but usually they’re very difficult to browse. Check out Better Fonts for a nice user-friendly solution.
Better Fonts has built a clean interface that allows you to quickly choose the font you like. It [...]

Even for the creative, visually oriented folk, choosing the right colors can be difficult at times. It may be colors for a new listing flyer or postcard. Or maybe you’re trying to redesign your whole look. Whatever the case, and especially if you’re ever feeling uninspired, try predefined color schemes.
A great concept that is [...]

I just returned from sunny Orlando, Florida, home of Disney World. One thing I learned (in addition to how to make my dreams come true) is the importance of globalized real estate terms. As I drove around, I noticed a lot of billboards for “home sites”. I knew exactly what it meant, but we don’t [...]

I recently found an agent in New Hampshire who proudly boasts (and should) his search engine placement as part of his online listing presentation. And I bet it’s really effective for him. Having a strong search engine presence is an excellent low cost, high ROI way to get new listings out to a large number [...]

If you’re remembering to check your website statistics, where do you get most of your traffic from? Is it Google, Yahoo, MSN? Uh, maybe MySpace?
A recent WebProNews article points out that MySpace drives more traffic than MSN. At least for retail marketers this is good information to know. But how can real estate businesses benefit [...]

Welcome Google Base Data API. And say goodbye to listing control.
Google recently released the data API for Google Base. With it, websites can communicate with Google Base obtaining any information available. I think this is very cool and have already started to play. Listing agents will also love the exposure they can give their clients. [...]

I often receive questions about “good” real estate domain names. Here are a few of the key topics:

Short domain name or long domain name?
Company name or descriptive, city keyword-laden names?
One domain or multiple domains?

I will share my point of view on these domain questions. My goal here is to help you to understand a [...]