If you’re not using FeedBurner, now is a good time to try it out. FeedBurner is a site that allows you to share your content with others through a central service for distribution. (Okay I tried to make it sound simple, but RSS is sure a lot simpler.)
So why now? FeedBurner has just given more for free. In addition to their standard services of syndication, you can now get their pro level TotalStats and MyBrand. Yes, for free.
In addition to standard subscriber counts, TotalStats will let you know things like:
- The number of times an item was viewed,
- The number of times and item was clicked, and
- The number of subscriber who actually did something with your content (i.e. read it).
MyBrand is a cool little feature that lets you use your own domain name for feeds. This means you can have feeds.yourdomain.com instead of feeds.feedburner.com. If you’re working towards professionalism and stronger branding, you must enable this.
These features aren’t enabled by default. So if you’re already syndicating your blog through FeedBurner, you need to login and check a couple of boxes. The TotalStats
