In blogging, your sidebar is a great place to provide a list of links. Here’s a quick tip: keep it relevant.
Think about it. Are links to every real estate agent or mortgage broker really helpful to your potential clients? Probably not.
You have to give your visitors what they need. Don’t devalue your site with meaningless link exchanges no matter how beneficial the email cover letter was.
Seal of Approval
Give your visitors what they’re looking for. Here are a few kinds of links that are beneficial to your visitors:
- Links to mortgage brokers that you trust and would recommend.
- Links to insurance companies that you trust and would recommend.
- Links to real estate agents in local markets that you don’t service (that you trust and would recommend).
You don’t have to limit your links to this list. You can also do other businesses, official city websites, etc. The point is only add links to websites that “you trust and recommend”. After all, each link is considered your seal of approval.
…And for you Blogger.com’ers! Uh… What’s “Link 1″?
