Archive for May, 2007

Free Real Estate Virtual Tours

Posted May 31st @ 3:21 pm by jason

Thumbing through the numerous hosted virtual tour options can seem mind-boggling and endless. However one of the best, and free, options I’ve found for search engine visibility has been Google Video.
You’re probably saying, “Wait a minute. They only do videos. I don’t even have a video camera!” Take a look at the current Home For [...]

60 Minutes: Full Service or No Service?

Posted May 29th @ 11:12 pm by jason

Is the question really about money? I say no. When 60 minutes aired a segment on RedFin.com, an online discount brokerage, the endless debate of full-service vs “no-service” was refueled.
More than marketing
Truthfully, I think the founders of RedFin.com and other innovative business plans should be commended… for their innovation. It brings about good ol’ competition. [...]

Good [sidebar] Linking Strategies

Posted May 25th @ 10:12 pm by jason

In blogging, your sidebar is a great place to provide a list of links. Here’s a quick tip: keep it relevant.
Think about it. Are links to every real estate agent or mortgage broker really helpful to your potential clients? Probably not.
You have to give your visitors what they need. Don’t devalue your site with meaningless [...]

Options:

Size

Colors