I recently found an agent in New Hampshire who proudly boasts (and should) his search engine placement as part of his online listing presentation. And I bet it’s really effective for him. Having a strong search engine presence is an excellent low cost, high ROI way to get new listings out to a large number of qualified people.
If you’re not doing it already, add some concrete search engine rankings to your listing presentation. Not everyone will be interested in them. But if your numbers are impressive, impress them!
More than SEO
Excellent search engine placement is only one kind of Internet-info you could add. You could also include things like:
- Property marketing reports from REALTOR.com,
- Unique visitors to your website, or
- The number of websites a property gets posted to
Sellers are starting to respect good SEO. But if you’re not quite at the top yet, pick other information that strengthens client confidence. They need to know that you will get their home sold the fastest and for the most amount of money.
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