If you’re remembering to check your website statistics, where do you get most of your traffic from? Is it Google, Yahoo, MSN? Uh, maybe MySpace?
A recent WebProNews article points out that MySpace drives more traffic than MSN. At least for retail marketers this is good information to know. But how can real estate businesses benefit from such a phenomenon? Can real estate social networking on MySpace work?
Personally? It’s not quite the right fit. Retail and real estate are two totally different markets with different expectations. I see how a niche site like ActiveRain would work, but not MySpace… Even if the twenty to thirty-somethin’ demographics are the same.
So what can I learn from this?
Know where your traffic is coming from, then strengthen your weak areas. Good search engine optimized sites usually have a solid chunk of traffic from Google. But be sure you’re getting traffic from others too.
Search Engine Watch is a good place to set some reference points. Their July 2006 statistics show the percentages of searches each engine received. If you’re statistics lines up with theirs, then great! If not, figure out why not.
Get what you get
These types of reports are not any sort of holy grail. They’re good to get an idea of what to expect. The most important thing is to try to understand why you get what you get. You can then create goals to get where you think you should get. Got it?
Leave a comment