Todd over at Realty Blogging pointed out a common blogging misconception that I see with my clients as well. It’s the “If you build it, they will come” mentality.
This misconception says a few things. If I start blogging about real estate…
- I will rank higher in the search engines for my market area.
- I will have lots of traffic so I can sit back and watch the new buyers and listings roll in.
Real estate blogging brings higher placement
Well, this is partly true. It will bring better placement, but not necessarily for one key phrase like “Lewiston Idaho Real Estate“. The key with real estate blogging is to discuss everything real estate related in your market area. Now the term “related” is very subjective. It could mean discussing area schools and finances. But it could also mean posting about local events such as parades or baseball games.
The goal of a real estate blog is not just top search engine placement for real estate. A more important goal would be to develop loyal customers.
Your real estate blog is like a big fishing net that catches all kinds of search phrases for your area. You see, if you are discovered through high search engine rankings for a phrases such as “your county fair dates” or “your city parade”, eventually you will be deemed the local expert of your community. People will recognize you and your website as the authoritative source of your area. This will keep them coming back to you.
Blogs bring more traffic
Maybe. First, they have to find you. In other words, you have to market your blog. This includes having the right terms for high search engine placement, Internet advertising (PPC or banners), and offline advertising (newspapers, magazine, etc.)
Second, you have to write about what people care about. This will get them coming back. “They know you care when you care about the things they care about.” No you won’t have to blog about Aunt Emma’s poodle. All you need to do is keep in mind what they may be looking for. Is it local events? Could it be special taxes that affect your area? You know your market, so you need to decide. If you can’t figure it out, ask your clients!
Having a real estate blog is just like any website or any other business venture. It takes a lot of work, planning, and stick-to-it-iveness. Just because you have one doesn’t mean you’ll get lots of traffic or make millions. Make a big net and reel ‘em in!
How are you using your blog? I’d love to hear about it!
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