Are you tired of your website’s look? If you are, your visitors might be tired of it too! Time for a makeover!
Have you ever noticed how Google will change its logo to match the day’s current or historical event? For example, throughout the 2006 Winter Olympics, their logo changes according to the popular Olympic event of the day. Yesterday, the Google logo sported a half-pipe and a snowboarder (maybe Shaun White?). This little changing logo has created enough buzz around my peers that I’m certain, it’s at least one way to attract new visitors on other types of websites.
Website Thematics
A North Central Idaho Real Estate team (Higgins Team) makes simple color and graphic changes to celebrate relevant current events, holidays, or seasons. These changes keep the site fresh for visitors and also helps to maintain a personal touch on their site. During the past few months, they’ve changed their color scheme to celebrate Fall, Winter, Christmas, New Year’s, and Valentine’s Day. If you visit their site enough in the next few weeks, you’ll be able to see their designs for President’s Day, St. Patricks Day, and Spring.
Although the changes may seem drastic and time consuming, they’re not. Because their site is standards-based they can easily change their whole site by using a different external style sheet. They’re only changing site colors and their banner graphic, so the effort is minimal.
Like most marketing tactics, you’re experimenting. You need to experiment with different (and minor) changes to determine which ideas will turn your website into a lead generator and cash cow. In the case of the Higgins Team, the experiment has evolved into an important routine. Why? Lots of new visitors who become buyers. Their website traffic has increased 36% during a time of typically slow activity.
There are other factors that contribute to their improved numbers including excellent search engine marketing. But this is just one more thing that you can do to keep those repeat and referrals coming to your website.
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